From Rate Card #49
Effective January 2008

General Rate Policy

Frequency: To obtain frequency discounts, contracted space must be used within a 12-month period. Inserts and bind-in cards will count toward frequency. Full-page spreads count as two insertions toward frequency discounts. Display and Marketplace ads may not be combined for frequency discounts. No rate holders allowed.

Bleed: No charge on full-page ads. 15% premium on 2/3-page, 1/2-page horizontal, and 1/3-page vertical ads.

Special Positions: Earned rate plus 15%. Contact Advertising Department for availability. No positions guaranteed.

15% Digital Ad Discount: Provided digital ad materials are submitted by deadline and invoice is paid net 30 days.

Display Rates
B&W	1x	3x	6x	12x
Full page	$5,455	$5,285	$5,180	$4,910
2/3 page	3,745	3,640	3,560	3,380
1/2 page	2,860	2,785	2,720	2,570
1/3 page	1,995	1,930	1,895	1,790
1/4 page	1,540	1,500	1,470	1,380
1/6 page	1,075	1,045	1,030	980
Two-color	1x	3x	6x	12x
Full page	$6,005	$5,825	$5,705	$5,410
2/3 page	4,130	4,005	3,925	3,725
1/2 page	3,150	3,065	2,990	2,840
1/3 page	2,190	2,120	2,075	1,965
1/4 page	1,690	1,645	1,605	1,520
1/6 page	1,195	1,155	1,130	1,070
Four-color	1x	3x	6x	12x
Full page	$7,920	$7,685	$7,530	$7,135
2/3 page	5,440	5,280	5,170	4,895
1/2 page	4,155	4,020	3,940	3,740
1/3 page	2,890	2,795	2,745	2,595
1/4 page	2,245	2,175	2,125	2,020
1/6 page	1,575	1,530	1,500	1,420
Full Page	18x	24x
B&W	$4,775	$4,670
Two-color	5,265	5,165
Four-color	6,930	6,815

Covers
Four-Color	12x	24x	36x	48x
Cover 2*		$16,475	$16,000	$15,725
Cover 3	$10,030	9,470	9,240	9,085
Cover 4	10,640	10,045	9,810	9,640

*Price includes facing page in 4-color.

Marketplace Rates
B&W	1x	3x	6x	12x
1/3 page	$1,655	$1,605	$1,565	$1,475
1/4 page	1,305	1,260	1,205	1,165
1/6 page	885	850	820	795
1/8 page	680	655	640	620
1/12 page	465	450	435	405
1/24 page	240	225	215	205
Two-color	1x	3x	6x	12x
1/3 page	$1,895	$1,845	$1,805	$1,700
1/4 page	1,510	1,450	1,395	1,335
1/6 page	1,025	990	950	910
1/8 page	780	760	730	700
1/12 page	530	510	490	475
1/24 page	280	275	255	245
Four-color	1x	3x	6x	12x
1/3 page	$2,475	$2,395	$2,345	$2,215
1/4 page	1,970	1,880	1,810	1,735
1/6 page	1,335	1,280	1,225	1,170
1/8 page	1,035	995	970	910
1/12 page	695	665	650	625
1/24 page	365	350	335	325

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